New Actor: Trump's PAC Deploys $10m to Boost Paxton

MAGA Inc., the main pro-Trump super PAC, placed a $10 million ad buy in the Texas Senate race. It is the group’s first general-election spend. The ads will run on streaming and other digital platforms, with half promoting Ken Paxton and half attacking James Talarico.

The new spots center on taxes. They promote Paxton’s plan for tax breaks on health care and housing costs, and hit Talarico over property taxes and his vote against requiring local elections for larger property tax hikes. Talarico’s platform calls for higher taxes on corporations and billionaires and expanded tax credits for parents and lower-income workers.

The move injects national Republican money into a contest where Talarico dominated summer airtime. Before these ads, Democrats had spent $41.7 million on general-election advertising to Republicans’ $24.3 million, with Talarico at $40.1 million and Paxton at about $264,000. Elon Musk’s America PAC has also spent $1.4 million against Talarico, while the Senate GOP’s main super PAC has not put money into Texas.

AI-synthesized from multiple reported sources