Escalation: Hinojosa Launches $340,000 Ad Campaign

Gina Hinojosa launched a $340,000 cable TV ad campaign on Aug. 4, her first cable buy of the race. The opening spot, “Lone Star,” began airing statewide on cable in 30- and 60-second versions, with the push targeting Dallas-Fort Worth along with other markets. The ads feature a mix of supporters vowing to rein in Republican leaders “who forgot who they serve.”

Hinojosa says in one ad, “I’ll take on the billionaires who bought this governor,” while another line tells voters Abbott “took care of his billionaire donors.” The buy, alongside digital placements that began in July, brings her campaign spending to nearly $1 million. The ads will continue to run across Texas until the general election.

AI-synthesized from multiple reported sources